After creating a visual identity and corporate campaign for Bydell-Skålp Nordic Tours, I developed a graphic standards guide for the company.
The goal of the graphic standards guide is to make employees well-equipped and empowered to use the company’s official visual identity. I developed the visual design for the guide and wrote the content, considering how to best explain the logo, color palette, and other aspects of the visual identity to a non-designer audience.
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