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Dawn Beutner Website & Branding

Dawn Marie Beutner is a speaker and published author of religious nonfiction books and articles. I created marketing materials and templates to promote her books and speaking engagements. Brand Identity A simple monogram and a wordmark were developed for this brand identity. These two pieces can be used separately or Read more…

By designer, 2 yearsNovember 28, 2023 ago
Agrowbot Farm
Business Suite Design

Agrowbot Farm Logo & Label Design

Agrowbot Farm is a small farm that is committed to environmentally friendly practices and developing agricultural robots. The farm mainly sells blueberries and garlic. I created a logo design, a brand guide, and a label for produce containers for the farm. Primary Logo Secondary Logo Label Design Brand Guide Below Read more…

By designer, 4 yearsSeptember 18, 2021 ago
Foundry Taphouse
Academic Projects

Foundry Taphouse Menus

In a small group, I helped write a creative brief for Foundry Taphouse (see below). Each of the group members then designed their own logo and menus based on the creative brief. For the typography, I chose solid serif typefaces to reflect the idea of a foundry. In the logo, Read more…

By designer, 4 yearsApril 3, 2021 ago
Brook Vale project
Academic Projects

Brook Vale Vineyard

Brook Vale Vineyard is located in Northern Neck, Virginia, and sells regional wines. In 2008, two entrepreneurs decided to achieve their dream of owning a vineyard and found land in Brook Vale that was ideal for growing grapes. They now manage Brook Vale Vineyard, which has grown to include a Read more…

By designer, 6 yearsJanuary 2, 2020 ago
Sova Books and Coffee campaign
Academic Projects

Sova Books and Coffee Corporate Campaign

For this assignment, I created a visual identity for a fictional independent bookstore and coffee shop located in Washington, D.C. After doing a visual audit of different independent D.C. bookstores, I developed several logo concepts and then made five assets for the company. Read my client brief below. View my process boards Read more…

By designer, 6 yearsDecember 8, 2019 ago
Graphic Standards Guide
Academic Projects

Graphic Standards Guide: Bydell-Skålp Nordic Tours

After creating a visual identity and corporate campaign for Bydell-Skålp Nordic Tours, I developed a graphic standards guide for the company. The goal of the graphic standards guide is to make employees well-equipped and empowered to use the company’s official visual identity. I developed the visual design for the guide Read more…

By designer, 6 yearsDecember 7, 2019 ago
Bydell-Skalp Nordic Tours collateral
Academic Projects

Bydell-Skålp Nordic Tours: Campaign & Process Documentation

After being assigned an industry and a company name in class, I created a visual identity and a corporate campaign for a tour operator. My process is documented below. Company Positioning Bydell-Skålp Nordic Tours is a new tour operator based in the U.S. that offers ecotourist tours and outdoor excursions Read more…

By designer, 6 yearsDecember 7, 2019 ago
Shakespeare Playhouse project
Academic Projects

The Shakespeare Playhouse Website

The Shakespeare Playhouse is a theater that specializes in productions of Shakespeare and other classic plays. For this project, I created a visual identity and website design that references the typography of the Shakespeare First Folio while retaining a clean, modern look and feel. My first instinct was to use Read more…

By designer, 6 yearsOctober 6, 2019 ago
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