Dawn Marie Beutner is a speaker and published author of religious nonfiction books and articles. I created marketing materials and templates to promote her books and speaking engagements. Brand Identity A simple monogram and a wordmark were developed for this brand identity. These two pieces can be used separately or Read more…
Agrowbot Farm is a small farm that is committed to environmentally friendly practices and developing agricultural robots. The farm mainly sells blueberries and garlic. I created a logo design, a brand guide, and a label for produce containers for the farm. Primary Logo Secondary Logo Label Design Brand Guide Below Read more…
In a small group, I helped write a creative brief for Foundry Taphouse (see below). Each of the group members then designed their own logo and menus based on the creative brief. For the typography, I chose solid serif typefaces to reflect the idea of a foundry. In the logo, Read more…
Brook Vale Vineyard is located in Northern Neck, Virginia, and sells regional wines. In 2008, two entrepreneurs decided to achieve their dream of owning a vineyard and found land in Brook Vale that was ideal for growing grapes. They now manage Brook Vale Vineyard, which has grown to include a Read more…
For this assignment, I created a visual identity for a fictional independent bookstore and coffee shop located in Washington, D.C. After doing a visual audit of different independent D.C. bookstores, I developed several logo concepts and then made five assets for the company. Read my client brief below. View my process boards Read more…
After creating a visual identity and corporate campaign for Bydell-Skålp Nordic Tours, I developed a graphic standards guide for the company. The goal of the graphic standards guide is to make employees well-equipped and empowered to use the company’s official visual identity. I developed the visual design for the guide Read more…
After being assigned an industry and a company name in class, I created a visual identity and a corporate campaign for a tour operator. My process is documented below. Company Positioning Bydell-Skålp Nordic Tours is a new tour operator based in the U.S. that offers ecotourist tours and outdoor excursions Read more…
The Shakespeare Playhouse is a theater that specializes in productions of Shakespeare and other classic plays. For this project, I created a visual identity and website design that references the typography of the Shakespeare First Folio while retaining a clean, modern look and feel. My first instinct was to use Read more…