In my position with the Marketing and Communications department at George Mason University’s College of Science, I helped create a character, SAM (Science at Mason) for use on communications materials to promote the college.
Clockwise from top left:
- ScienceConnect event poster
- SAM button
- ScienceConnect t-shirt
- Web banner design
- ScienceConnect event signage
Out of my initial sketches for a science Welcome Week t-shirt, our team decided on an illustration of a safety student in a Patriot hat and safety goggles. The gender-neutral student holds a lightbulb, referring to the tagline “Spark Innovation” that is crucial to Mason Science’s mission.
SAM has been featured on t-shirts, buttons, posters, promotional graphics, and more.
Software: Illustrator, InDesign