SAM (Science at Mason) Character Campaign

In my position with the Marketing and Communications department at George Mason University’s College of Science, I helped create a character, SAM (Science at Mason) for use on communications materials to promote the college.

ScienceConnect Collateral

Clockwise from top left:

  • ScienceConnect event poster
  • SAM button
  • ScienceConnect t-shirt
  • Web banner design
  • ScienceConnect event signage

Out of my initial sketches for a science Welcome Week t-shirt, our team decided on an illustration of a safety student in a Patriot hat and safety goggles. The gender-neutral student holds a lightbulb, referring to the tagline “Spark Innovation” that is crucial to Mason Science’s mission.

SAM has been featured on t-shirts, buttons, posters, promotional graphics, and more.

Software: Illustrator, InDesign

Posted in Corporate Campaign, George Mason University College of Science, Illustration, Web Design.