![](https://katherinebeutner.com/wp-content/uploads/2021/09/Cover-Shakespeare2.jpg)
The Shakespeare Playhouse is a theater that specializes in productions of Shakespeare and other classic plays.
For this project, I created a visual identity and website design that references the typography of the Shakespeare First Folio while retaining a clean, modern look and feel.
My first instinct was to use red as a prominent color in the logo, but a competitive audit revealed that dark red is overused in theater color palettes. I settled on a muted palette of dark turquoise, burnt sienna, and goldenrod.
Page Mockups
Click to enlarge and view full images
From left to right: homepage, homepage for mobile, calendar page, Antony and Cleopatra page
![The Shakespeare Playhouse website home page mockup](https://katherinebeutner.com/wp-content/uploads/2019/10/Shakespeare-Website_10-6-19_Home-466x1024.jpg)
![The Shakespeare Playhouse website mobile home page mockup](https://katherinebeutner.com/wp-content/uploads/2019/10/Shakespeare-Website_10-6-19_Home_mobile-220x1024.jpg)
![The Shakespeare Playhouse website calendar page mockup](https://katherinebeutner.com/wp-content/uploads/2019/10/Shakespeare-Website_10-6-19_Calendar-282x1024.jpg)
![The Shakespeare Playhouse website Antony and Cleopatra page mockup](https://katherinebeutner.com/wp-content/uploads/2019/10/Shakespeare-Website_10-6-19_AC-363x1024.jpg)
All photos used under Fair Use for educational purposes.