These are design projects I completed for school assignments.
In a small group, I helped write a creative brief for Foundry Taphouse (see below). Each of the group members then designed their own logo and menus based on the creative brief. For the typography, I chose solid serif typefaces to reflect the idea of a foundry. In the logo, Read more…
Down syndrome is the most prevalent chromosomal condition, yet low awareness and misconceptions are still common. This infographic encourages awareness of Down syndrome. I really enjoyed this data visualization challenge. After researching Down syndrome, I developed ways to present text and illustrations together to create organized sections for this assignment. Read more…
Many people throw aside the plays of William Shakespeare in a mixture of confusion and frustration. The plots can seem foreign and convoluted, the iambic pentameter unusual, and the vocabulary daunting. Given a little time and effort, however, everyone can enjoy Shakespeare. This book gives a brief introduction to eighteen Read more…
Brook Vale Vineyard is located in Northern Neck, Virginia, and sells regional wines. In 2008, two entrepreneurs decided to achieve their dream of owning a vineyard and found land in Brook Vale that was ideal for growing grapes. They now manage Brook Vale Vineyard, which has grown to include a Read more…
For this assignment, I created a visual identity for a fictional independent bookstore and coffee shop located in Washington, D.C. After doing a visual audit of different independent D.C. bookstores, I developed several logo concepts and then made five assets for the company. Read my client brief below. View my process boards Read more…
After creating a visual identity and corporate campaign for Bydell-Skålp Nordic Tours, I developed a graphic standards guide for the company. The goal of the graphic standards guide is to make employees well-equipped and empowered to use the company’s official visual identity. I developed the visual design for the guide Read more…
After being assigned an industry and a company name in class, I created a visual identity and a corporate campaign for a tour operator. My process is documented below. Company Positioning Bydell-Skålp Nordic Tours is a new tour operator based in the U.S. that offers ecotourist tours and outdoor excursions Read more…
The Shakespeare Playhouse is a theater that specializes in productions of Shakespeare and other classic plays. For this project, I created a visual identity and website design that references the typography of the Shakespeare First Folio while retaining a clean, modern look and feel. My first instinct was to use Read more…
Odyssey is a travel magazine I created in a team for an editorial design class. We designed the layout for an entire 84-page issue, and collaborated on the process of researching and developing the publication’s typography, logo, content strategy, and visual identity. Below is an abbreviated version of the magazine. Read more…